Shreni PatelThe art of transformation
Twenty years behind the chair, from New England bridal suites to the world’s red carpets.
Shreni built her foundation in South Asian bridal artistry, learning the craft on the faces of family, friends, and a growing community of brides across New England. That intimate, exacting work became the bedrock of a career that moved to New York and then outward to the highest levels of fashion, commercial, and celebrity.
Today she works across Chicago, New York, and Los Angeles, represented by LAB Artists, with a practice anchored in commercial artistry — campaigns for Microsoft, Nike, Kohl’s, Bank of America, Crate & Barrel, KitchenAid, and Aesop, among many others. Her chair has held Maya Hawke, Kathryn Newton, Remi Wolf, Denise Richards, and Corinne Bailey Rae; her pages include Harper’s Bazaar and Marie Claire. In 2024, she served as an official makeup artist of the Democratic National Convention in Chicago.
A portfolio across every medium.
Three pillars of artistry.
Commercial & Brand
National campaigns delivered with agency-grade professionalism — Microsoft, Nike, Kohl’s, Bank of America, KitchenAid, Aesop.
- National & regional campaigns
- Advertising, e-comm & product
- Grooming for executives & talent
- Full day rates & usage
Celebrity & Editorial
Press, performance, and print built to hold under flash and lens — from team media days to magazine pages.
- Red carpet, press & premieres
- Editorial print & covers
- Music, sport & team media
- Pageants — Miss USA & beyond
Luxury & Bridal
South Asian and contemporary bridal artistry rooted in two decades of expertise.
- Bridal & multi-event weddings
- South Asian specialty looks
- Trials & on-location teams
- Private events & milestones
The Virtual Chair
A consultation before the consultation. Upload a photo, share a thread of inspiration, and preview a set of looks rendered on your own face — your bones, your skin, Shreni’s eye.
AI-assisted previews. The real artistry happens in person.
Take a Seat →- i.Your photoA clear face, honest light.
- ii.Your inspirationReferences, a few words, or a feeling.
- iii.Your looksNamed, noted, and ready to book.
The same techniques featured by Makeup.com by L’Oréal, taught directly. From the underpainting approach that lets makeup sit like a second skin to the bridal and editorial systems refined over twenty years, The Shreni Method turns mastery into something you can learn.
For aspiring artists, working professionals, and beauty lovers who want the real, on-set knowledge, not the algorithm version of it.
The Online Course
A complete self-paced curriculum: skin prep, underpainting, bridal, and editorial finishing.
The Masterclass
Hands-on intensives in Chicago, New York, and Los Angeles for serious artists.
Private Mentorship
Direct coaching for working artists building a professional, bookable career.
When you add highlights and bronzer underneath a thin layer of foundation… it really allows your makeup to feel like a second skin, creating a natural finish and lit-from-within glow.
Let’s create something unforgettable.
For bookings, commercial rates, and education, reach out directly or through representation.